Why They Buy - Hardcover Edition

Description: Discover the proven method to close more sales in less time, by identifying the hidden objections and secret desires from anyone, in just seconds.

What you’ll learn inside this book:

• Why sales is not a numbers game and why believing that is exposing you to unnecessary rejection, frustration, and burn out.
• Why using standard sales pitches will alienate more than half of your prospects and what to do instead.
• How to use the 4 B.A.N.K. personality codes to identify the secret desires and hidden objections from anyone.